Union City, New Jersey – Bed Bath & Beyond’s latest private label collection offers hundreds of products with modern designs and affordable prices.

The H for Happy collection will be updated seasonally, including celebratory decorations, kitchen and bathroom accessories, and home decorations. The first varieties include:

Neil Lick, Senior Vice President of Bed Bath & Beyond Private Label, said: "For anyone who wants to create a festive atmosphere, H for Happy is an exciting and inspiring year-round memory solution."

H for Happy is the eighth private label launched by Bed Bath & Beyond since last spring. Previous releases include Studio 3B (October), Squared Away (July), Wild Sage (June), Our Table (June), Simply Essential (May), Haven (April) and Nestwell (March) .

In order to promote the new brand, Bed Bath & Beyond launched a consumer sweepstakes on November 18th and lasted until November 24th. Through Facebook and Instagram, consumers can win the happy one of twenty H awards by commenting on their favorite holiday memories-prepare a box of holiday products for each winner and share it with the special person of their choice .

The H for Happy series also appeared in Bed Bath & Beyond’s Holiday and Happier video content series, hosted by Home, Happier team members, culinary celebrity Katie Lee Biegel and interior designer Jeremiah Brent. The two collaborated to produce a weekly digital content series, providing holiday decoration tips and expert advice on holiday preparation, cooking, entertainment, and gifting. In addition, many social influencers will show how they can decorate their holiday living space with H for Happy products.

Editor-in-chief Jennifer Marks shares news and opinions from the home textile market.

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